Murray Ross, a Senior Trader at Zephyr Coffee Merchants, is a founding board member of the World Coffee Research – a non-profit collaborative research and development program aimed to grow, protect, and boost supplies of quality coffee while improving the livelihoods of families who produce it.

We will be committing $50,000 to the program, an industry initiative working with producers and coffee scientists around the world. The support is part of our broader efforts to help farmers and their communities to make coffee production sustainable and profitable. In this respect, we feel the work done by World Coffee Research is complementary to our own sustainability initiatives – it promotes better farming practices to achieve long-term, positive impact across the entire coffee value chain.